Game Day Coasters

05

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Financial Services

Stash

The Campaign

Stash placed branded coasters in bars across New York and Miami.

The creative featured "This round's on us," alongside a $5 sign-up offer and a QR code.

Results

79%

of surveyed bar patrons who noticed Stash's advertising remembered the $5 sign-up offer.

66%

of surveyed bar patrons who noticed the advertising correctly understood that the offer was connected to signing up for Stash.

Drinks resting on Stash coasters at a bar
Customer with a phone beside a Stash coaster