Game Day Coasters
03
/
Buy Now, Pay Later
Sezzle
The Campaign
Sezzle placed branded coasters in bars across Minneapolis.
The campaign featured custom designs, including round coasters and a crossword-style creative that patrons could interact with at their tables.
Results
84%
of surveyed bar patrons who encountered the crossword coaster reported reading or interacting with it.
62%
of those who interacted with the crossword correctly identified Sezzle as the brand behind it.
