Game Day Coasters
04
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Education Technology
Quizlet
The Campaign
Quizlet placed custom-shaped branded coasters in bars across New York.
One design featured the message "Train Your Brain," introducing Quizlet's learning platform through creative that invited attention.
Results
71%
of surveyed bar patrons who noticed Quizlet's advertising independently remembered the "Train Your Brain" message.
59%
of surveyed bar patrons who noticed the advertising correctly associated Quizlet with studying or learning.
