OpenTable

The Campaign

OpenTable placed branded coasters in bars, using the occasion to remind patrons about making plans for their next night out.

The creative featured messages including "Friends don't let friends forget to make dinner plans" and "Coasters save your table… kind of like a reservation," alongside a QR code directing patrons to the OpenTable app.

Results

83%

of surveyed bar patrons who noticed the OpenTable coasters remembered the message about making dinner plans.

61%

of surveyed bar patrons who noticed the advertising said it prompted them to think about making a restaurant reservation for an upcoming occasion.

Two customers holding both sides of the OpenTable coaster in a bar

Customer holding an OpenTable coaster while looking at a phone