Bumble

The Campaign

Bumble placed branded coasters in bars across New York, Chicago, and Texas, including locations near college campuses.

The coasters featured Bumble branding and a QR code, placing the app in a setting where people were already out socializing.

Results

82%

of surveyed bar patrons reported noticing Bumble's branding on their drink coaster.

of surveyed bar patrons who noticed the coaster said the bar setting made Bumble's advertising feel relevant to the occasion.