BetMGM

The Campaign

BetMGM placed branded coasters in sports bars across New Jersey.

The coasters featured BetMGM branding during live sporting events, placing the brand in front of patrons while they watched sports.

Results

81%

of surveyed eligible adult bar patrons reported noticing BetMGM's branding on their coaster.

67%

of eligible adult patrons who noticed the advertising independently named BetMGM when asked which brands they remembered seeing advertised at the bar.